MUMBAI: Media agency network Wavemaker has appointed Karthik Nagarajan as chief content officer.

In his new role Nagarajan will be working closely with Wavemaker chief executive officer South Asia Kartik Sharma to build and integrate content, creative and technology services.

Sharma said, “Content is at the heart of our value proposition along with media and technology. These three pillars drive our rapid growth planning agenda. With Karthik coming on board, I am confident we will be able to elevate our content narrative through his vision and drive growth and innovation.”  

On his new role Nagarajan said, “Content has given brands an opportunity to create occasions of conversation, that are relevant to the purchase journey. We are at an inflection point in the business of content in India, where brands have a unique opportunity to not just ride this wave but also shape this industry. And I firmly believe that Wavemaker is uniquely positioned to drive this change for our clients.”

He has been with GroupM for the last seven years, prior to this he led NM Incite the JV between Nielsen and McKinsey in India. Karthik also led marketing for Shipcom Wireless - an RFID start-up based in Houston.