MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India has bagged the creative and digital media duties of leading rice bran oil, Riso from Kamani Foods. 

The agency will handle the brand’s digital media duties including media buying, media planning and the creative duties.

WATConsult will closely work with Riso to create differentiation in a commoditised category where most players adopt the conventional marketing route while a few tend to brandish fear. It joins Riso in its bid to enable correct information to the consumers about the category and products to help consumers make a decision for their well-being.

WATConsult founder and CEO Rajiv Dingra says, “We are very happy to welcome Riso in our roster of clients and are looking forward to extend our creativity in line with the brand philosophy. The market that RISO caters to is one of the growing and challenging ones hence it will be encouraging to produce work in the coming future.”

Kamani Foods CEO Vinay Chawla adds, “This lends perfect synergies to Riso, our physically refined 100 per cent rice bran oil brand which has been known for its bold & unconventional brand building approach.”

Headquartered in Mumbai with branches in Delhi and Bangalore, WATConsult has handled digital and social media mandates for more 200 clients including Nikon, Godrej, Himalaya, Tata Motors, ITC, SBI Life Insurance, Merck, Piramal, Jockey and others.