MUMBAI: News18 Network's digital arm, News18.com, has strengthened its top-level management by appointing Mitul Sangani and Amit Vichare to expand the horizons of its digital reach in Indic/regional languages. 

Sangani has joined Network18 digital as business head- News18 langauges and Vichare has joined the network as national sales head for News18 languages. According to the numbers provided by the broadcaster, News18.com, recently crossed the milestone of over 100 million unique visitors in May 2018.

Sangani was previously working with Dailyhunt, where he was responsible for setting up the overall business function. He can be credited to have led Dailyhunt to becoming one of the top revenue drivers in non-English space. He has done his post-graduation in commerce with a major in marketing. He will be directly reporting to Manish Maheshwari.

Commenting on his appointment, Sangani said, “I am excited to join Network18. I believe that going forward the user growth in digital will be driven by non-English content. News18.com which is one of the top news platforms with presence across 15 Indian languages, is well positioned to ride the next wave of growth. I look forward to work with the team, to establish News18 as the most preferred source for news on digital medium in all 15 Indian languages.”

Prior to Network18, Vichare was the head of sales at Bhaskar Digital. Amit has also worked with other successful brands such as Mid-Day, Red FM and Rediff. He holds a post-graduate degree in Marketing & Advertising from Rizvi Management Institute. He will report to Sangani.

Commenting on the new appointments, Network18 digital CEO Manish Maheshwari said, “News18.com has grown from strength to strength with a record rise in readership, unique visitors and engagement. One of the strong pillars of this property is that it has reporting teams in almost every district of India. This unparalleled reach helps us in bringing news, as it happens, in 10 languages including English and Hindi. It is estimated that 75 per cent of the new internet users will be from rural India and 75 per cent of these will consume content in local languages. With the appointment of Mitul and Amit, we are gearing up to tap these upcoming opportunities in Indic languages.”