MUMBAI: Aidem Ventures, an independent media consulting and marketing company, has appointed  Pradeep Hejmadi as the chief executive officer (CEO), effective August 2018. In his new role, Hejmadi will be spearheading AIDEM’s newest verticals: Aidemtec and AIDEM Sporty. Simultaneously, he will help unlock new partnerships and opportunities in the company’s traditional broadcast sales business.

Talking about his new role, Hejmadi said, “I’m excited to join Aidem Ventures and look forward to working with an extremely talented team. AIDEM is an energetic and dynamic organization that has witnessed tremendous growth over the past few years. My focus will be on spurring exponential growth for the organisation, and leveraging an eclectic team of professionals to convert challenges into profitable business outcomes.”

Aidem Ventures MD Karan Kumar Gupta said, “There couldn’t be a better time for AIDEM to work with someone like Pradeep who has extensive experience and a proven track record in the entertainment space. With the launch of Aidemtec and Aidem Sporty, we have a massive opportunity to capitalize on Pradeep’s experience in pioneering initiatives in the broadcast field. I’m confident that his leadership assets will be valuable for us in the long term.”

Hejmadi brings with him more than 20 years of multi-dimensional experience in the Indian media industry. He has spearheaded and successfully launched profitable initiatives. His previous stints include working with Zee TV, TAM Media Research, MTV Networks India, Turner Broadcasting and Discovery Networks.

Aidem Ventures chairman Ashok Kumar Gupta said, “We are delighted to have Pradeep join us at this pivotal point in the company’s journey.We continue to attract impressive leaders like him who can take our technology and consulting solutions to the broader market and grow our already-robust roster of clients very quickly, thus creating an incredible future for AIDEM.”