MUMBAI: HBO needs to guard its territory. The New York based network has been holding the position of the most nominated network for the last 17 years at the prestigious Emmy Award. Netflix, the new content king, has dethroned HBO this year with 112 nominations.

The 70th annual Primetime Emmy awards is to be held on Monday, 17 September. Last time, the streaming giant scored 91 awards. High-profile projects including The Crown, Stranger Things, Godless and GLOW added big to the list each with ten or more than ten nominations.

“We are particularly enthused to see the breadth of our programming celebrated with nominations spread across 40 new and returning titles which showcase our varied and expansive slate—comedies, dramas, movies, limited series, documentary, variety, animation, and reality,” Netflix chief content officer Ted Sarandos said.

However, HBO is also not far behind Netflix with 108 nominations with Game of Thrones leading the way for the network. “HBO is very pleased with its 108 nominations, especially the wide range over so many categories,” the network also said in a statement. But it’s a real challenge for networks to keep pace with Netflix’s spending on content. The streaming giant has planned to spend $8 billion this year, focusing highly on originals.

Other streaming platforms including Hulu, Amazon have also gathered a good number of nominations with 27 and 22 respectively. Critically acclaimed The Handmaid’s Tale has worked as the game changer for Hulu and Amazon is indebted to The Marvelous Mrs. Maisel.

“If you look at Netflix, Hulu, and Amazon and you add together their nominations at 161, and you add four platforms called networks together and you have 159, I think you see where things are headed. And Apple isn’t even in the game yet,” executive producer of The Handmaid’s Tale Warren Littlefield said.