MUMBAI: The leading direct-to-home (DTH) brand Dish TV wants to strengthen its customer base in Tamil Nadu, the biggest market for the company. With the hope of nearly doubling customer base in the state, the company is already building up stronger presence by launching new packages and an advertising campaign.
The Hindu Business Line reported that it also expects a 35-40 per cent increase in revenues. The revenue from the state for the merged entity of Videocon d2h and Dish TV in last financial year was Rs 550 crore. As the state is going through digitisation, there are high chances of the company’s growth in Tamil Nadu where it currently has a customer base of nearly 1.5 million.
As reported by the publication, the company announced to offer 65 popular Tamil channels in the state from Friday. A 360-degree advertisement campaign called ‘Surprise Machi’ is also in the store which will be rolled out soon. It will also offer five new base packs based on the language the customer speaks.
Dish TV India senior vice president-marketing Sukhpreet Singh thinks there’s no threat from state-run Arasu Cable TV. The state government-owned network is gradually increasing its penetration across the state. Singh thinks there’s enough scope for DTH players to convert 8 million analogue receivers using customers into digital.
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