The short film is created by Hyper Collective, an collaborative communication, technology and marketing company headed by KV Sridhar aka Pops.

Hyper Collective head KV Sridhar Pops said “At the heart of Building Blocks Group are core values of Transparency, Integrity, Growth, Unity, and Excellence. We created a vision and purpose that would reflect exactly that. Your true wealth is not your money. Your true wealth is the happiness and growth of your children. With the context of Father’s Day, the film not only shows a father choosing to empower his daughters. But also where the new India is heading. Progress and change are the long term dreams of not just Building Blocks but all of India.”

Building Blocks Group chairman and managing director Mallikarjun Reddy says “We are not in the business of selling land, we are in the business of helping people progress. We want to be people’s financial progress partners and the brand philosophy Your True Wealthstems from the same belief system. In a world driven by materialism, we want to emphasise the importance of investing in true wealth and that is your children’s future. This campaign will strengthen our vision as a brand and a company even more. I’m delighted to have Nitesh and Pops’ team create this iconic film for us.”

The short film is directed by Nitesh Tiwari, one of the biggest film makers in the country. On the film, Nitesh shared, “The story and the message truly moved me, the subject of girl empowerment is very close to my heart and coming from partners like BBG & Pops, I simply couldn’t resist. As a filmmaker, I hope that the message reaches masses and they relate with it.”

The short film is all about how a father chooses his daughter’s education over their marriage and decides to empower his daughter.