MUMBAI: Abhishek Upadhyay, who headed marketing for OLX until recently, has joined &TV, the Hindi language GEC of Zee Entertainment Enterprise Limited (ZEEL). He's been appointed as marketing head.

Upadhyay joined OLX India as brand marketing manager in July 2013 and was elevated as senior marketing manager within two years. He was promoted to marketing head in 2017.

Upadhyay brings with him more than 13 years experience across e-commerce, travel auto and consulting. He is a specialist in strategic brand management, product marketing, retail marketing among others.

Upadhyay started his career with UTV as a media sales executive. Apart from OLX,  he has led several teams and managed large agencies at MakeMyTrip,Carnation Auto and the likes.