MUMBAI: Indian telecom giant Bharti Airtel’s video streaming app, Airtel TV, has clocked over 5 crore downloads on Google Play, the company said on Thursday. To mark the occasion, the telco has extended free subscription to Airtel prepaid and postpaid users from June 31 to December 31.

“We are thrilled at achieving this milestone and being able to scale up the app so rapidly. This is a strong endorsement from our users and a result of our unrelenting focus on delivering a world-class in-app experience,” Bharti Airtel  CEO - Content and Apps , Sameer Batra, was quoted as saying by NDTV.

The app, which offers more than 375 live TV channels, over 10,000 movies and shows, was given a face lift in 2017 to enhance its reach. The recently concluded edition of the Indian Premier League (IPL) was streamed for free on Airtel TV. The app offers 15 language options.

In order to improve engagement through quality content, Airtel TV has partnered with Eros Now, SonyLIV, HOOQ, Hotstar, Amazon and AltBalaji. That’s not all. The company intends to pursue a similar model going forward to further innovate its offerings.