MUMBAI: Zee World, ZEEL’s English general entertainment channel is gaining steam in Africa, revealed the company.

At the Content Upfront in Lusaka on May 29, Zee World announced that it has captured the number one GEC position on Pay TV platform in Zambia.

“The growing success of Zee channels paves the way for further expansion in the continent,” said a buoyant Zee Africa, CEO, Harish Goyal

The Content Upfront was held at the Southern Sun Ridgeway Hotel. In the next quarter, Zee World is likely to host more editions of the Content Upfront  in Botswana, Namibia, Ghana, Malawi and Zimbabwe.

Zee World, the first offering from ZEEL for mainstream viewers in Africa, was launched in 2015.

The other channels  in the Zee Africa bouquet include Zee Bollymovies, Zee Bollynova, Zee TV and Zee Cinema.

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