MUMBAI: Avinash Pillai, who is a current P&G leader IMEA for MediaCom, has today been named global leader trading and operation for Team P&G.

Pillai, who will continue to be based in Mumbai, has over 20 years of experience within media agency and in revenue functions with broadcaster and publisher. Pilllai will be responsible for driving efficiencies within operation and increase the effectiveness of P&G ‘s media investment across markets. He will report to Nihar Das global leader, team P&G at MediaCom.

“This is the first global role in the network based out of India, and I am delighted to have Avi join the global team. He has delivered exceptional value for P&G over the years, and we look forward to spreading his excellence more widely across the network. His experience on both sides of the media table, as well as his attitude to ‘thrive in strife’ makes him uniquely suited for the role,” said Nahar Das.

Commenting on his new role, Avinash Pillai said, “My journey with MediaCom over the last 8+ years has been one of constant learning and reinventing myself in the different roles and challenges that have been offered to me. I am especially glad to have been offered this role based in India due to my personal choice and am confident that I will achieve the results that we envisage with the support of my colleagues at MediaCom and the client team at P&G.” 

Pillai is working with MediaCom from last 8 years as National Buying Head and was entrusted with the responsibility of setting up buying operations for MediaCom. In 2013, he went on to lead the India P&G AoR and in 2016 extended his remit to take on responsibility for the IMEA (India, Middle East and Africa) region.