MUMBAI: OPPO, the selfie expert, today announced the launch of its new TVC highlighting the latest addition to the OPPO family – F7. The new TVC aims to reach out to the youth and strike a chord with their love for selfies. It showcases how the selfie expert OPPO F7 is their partner in truest form when they want to capture their real selves. OPPO F7 was recently launched in India with an emphasis on AI powered selfie at a price of Rs 21,990.

OPPO India brand director Will Yang says, “We have always tried to bring the best camera and selfie experience to our consumers and we believe that OPPO F7 will enable the youth to click natural selfies. The TVC takes cues from the current lifestyle trends of the youth, especially their love for clicking selfies and highlights how much goes into taking that perfect selfie. We hope that the TVC finds a connect with the youth.”

OPPO’s marketing and branding initiatives revolve around and focus on youth. The brand focuses on a 360 degree approach to connect with this audience across all platforms – bollywood, lifestyle and sports – all things that today’s youth appreciates. Even brand partnerships and ambassadors are in line with OPPO’s aim to create a deeper connect with the younger generation.

Dentsu Impact chief creative officer Soumitra Karnik adds, “Our film reflects the youth’s way of life – how they have embraced the virtual world and made it their own. Virtual is the new real for this generation – selfies, social media, filters, status updates – it’s all an integral part of life for them. This is their reality and they are unapologetic about accepting that. OPPO phones come with features that help enhance this virtual life of the youngsters and the attempt of our film is to bring this to life.”

The TVC is active on digital and TV.