MUMBAI: Dabur India has signed Bollywood actor Kriti Sanon as the new brand ambassador for its skin care brand Fem. A new campaign, featuring Kriti Sanon, will be launched shortly.

Dabur India marketing head of skin care Rohit Prakash Gupta says, “We are very excited to appoint Kriti Sanon as Fem’s new face. Fem, which is the market leader in the category, has been continuously innovating in terms of product, packaging and communication. As a brand that offers its consumer the promise and satisfaction of delivering natural glow to their skin and enhances her beauty, Fem has always recognised and strived to meet the ever-evolving needs of our consumers.”

Actor Kriti Sanon adds, “As a consumer, I have been associated with Dabur for years now. So, it gives me great pleasure to be associated with a large beauty brand like Fem and be the face for the brand.”

Dabur had recently expanded the Fem facial bleach range with the launch of the premium Fem De-Tan Crème Bleach, which is specially formulated and enriched with the goodness of Orange Peel extracts to enhance beauty by removing tan in 15 minutes, giving your skin long-lasting radiance.