MUMBAI: Aimed at inviting disruptive ideas, Dish TV India Ltd has announced the launch of Dish-a-thon, a hackathon for the media and entertainment (M&E) industry. The company is inviting tech enthusiasts to develop unique products and create impactful solutions to advance digital transformation for great customer experience.
“Our latest initiative, Dish-a-thon is aimed at delivering unparalleled customer experiences. We’re thrilled to be leading this never done before initiative in the M&E/broadcast industry, which will provide opportunity for tech enthusiasts to come up with ideas that will re-define technology in the M&E/broadcast industry for the future,” Dish TV India Ltd group CEO Anil Dua said on the launch of Dish-a-thon.
The event is open for individual teams of developers and startups. DishTV, in collaboration with IncubateIND, will be shortlisting 25 teams for a 30-hour open-format grand finale. It will be organised in Bengaluru on June 16 and in Delhi on June 23, 2018.
“We are proud to partner Dish TV, the pioneer in the DTH industry in the inaugural year of Dish-a-thon. Dish TV has always been at the forefront of development with its path-breaking initiatives and the most receptive brand that has imbibed innovation in its culture. We really hope that some of the ideas that will come from this Dish-a-thon will be accepted and worked upon by the leadership team of Dish TV," IncubateIND co-founder Samkit Sharma said.
While the event is aimed at “young innovators/disruptors/startups/students/developers across India,” participants will get an opportunity to interact with industry experts and work with mentors to co-create and co-develop. The winners will be offered cash prizes and a chance to work with Dish TV.
“It’s an industry-first initiative being done at this scale and depth that encourages innovation in the DTH industry to introduce fresh ideas to create new products and drive digital transformation. Dish-a-thon will provide a platform to innovators to enhance the present TV-viewing experience and also to sow the seeds for future disruptions in this industry,” Dish TV India Ltd senior vice president (marketing) Sukhpreet Singh said.
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