BENGALURU: The Zee Entertainment Enterprises Ltd’s (Zeel) free-to-air (FTA) Hindi GEC Zee Anmol was once again ranked second in Broadcast Audience Research Council (BARC) list of top 10 channels across genres - All India (U+R) : 2+ Individuals for week 12 of 2018 (Saturday, 17 March 2018 to Friday, 23 March 2018). Sun TV Network’s flagship Tamil GEC Sun TV continued to hold onto its top slot in the list. Besides being the top Hindi GEC channel in BARC’s across-genre list, Zee Anmol also topped BARC’s list of top 10 Hindi GEC channels in the combined Hindi-speaking urban and rural markets (HSM – U+R) and HSM (R). The Balaji Telefilms-produced family drama Kumkum Bhagya aired on Zee Anmol was among the top five Hindi GEC programmes in HSM (U+R) and HSM (R) during primetime.
Star India’s flagship Telugu GEC Star Maa re-entered BARC’s list of top 10 channels across genre list in week 12 of 2018. The channel was ranked second in BARC’s list of top five Telugu channels in the Andhra Pradesh and Telugu markets, just behind the Network 18/Viacom 18 associated Telugu GEC ETV Telugu. The world television premiere (WTP) of the Telugu feature film (TEFF) Middle Class Abbayi (MCA) that featured on Star Maa was the top programme during primetime in BARC’s list of top five Telugu channels in the Telangana and AP markets.
Six Hindi GECs, two Hindi movies channels and one channel each from the Tamil and Telugu GEC spaces made up BARC’s top 10 channels across genres list for week 12 of 2018. From the networks’ perspective, three Star India channels, two channels each from Sony Pictures Network India (SPN), Viacom 18 and Zeel and one channel from the Sun TV Network comprised the list. The combined ratings of the top 10 channels across genre increased 2.2 per cent to 6.893 billion impressions (6,893.352 million impressions) in week 12 of 2018 from 6.744 billion impressions (6,743.583 million impressions) in the week.
As mentioned above, Sun TV headed BARC’s across genres list in week 12 of 2018 with 3.2 per cent higher ratings of 996.118 million weekly impressions as compared to 965.214 million weekly impressions. The Sun TV flagship channel also topped BARC’s list of top five Tamil channels in the Tamil Nadu/Puducherry (U+R) market. As has also been a norm, all the top five Tamil programmes during primetime in the Tamil Nadu/Puducherry (U+R) market featured on Sun TV.
Zee Anmol with a 0.1 per cent increase in ratings in week 12 of 2018 at 813.335 million weekly impressions as compared to 812.572 million weekly impressions in week 11 was second. Besides Kumkum Bhagya, the soap Ganga that was aired on Zee Anmol was among the top five Hindi GEC Programmes during primetime in HSM (R).
SPN’s women-focused Hindi GEC Sony Pal climbed up two ranks to third place in week 12 of 2018 with a 14.2 per cent jump in viewership to 744.620 million weekly impressions from 651.971 million weekly impressions in week 11. Sony Pal was ranked second in BARC’s list of top 10 Hindi GECs in HSM (U+R) and HSM (R). The long-running crime show CID that aired on Sony Pal was among the top five Hindi GEC programmes during primetime in HSM (U+R) and HSM (R). Also, the long-running sitcom Taarak Mehta Ka Ooltah Chashma on the channel was among the top five Hindi GEC programmes in HSM (R).
Star India’s FTA Hindi GEC Star Bharat dropped one rank to fourth place in week 12 of 2018 with a 1.1 per cent drop in viewership to 737.606 million impressions from 747.869 million impressions in week 11. Star Bharat was ranked third in the top 10 Hindi GEC list in HSM (U+R), was ranked second in HSM (U) and ranked third in HSM (R).
Another Star India FTA Hindi GEC Star Utsav rose one rank to fifth place in week 12 of 2018 with a 6.3 per cent hike in viewership to 648.459 million impressions from 609.783 million impressions in week 11. Star Utsav was ranked fourth in BARC’s list of top 10 Hindi GECs in HSM (U+R) and was ranked third in HSM (U).
With the finale of the Nidahas Trophy, that India won, broadcast on Viacom18’s Hindi movies channel Rishtey Cineplex on Sunday, 25 March 2018, the channel found itself at sixth place in week 12 of 2018, down two ranks from week 11 ranking. The channel scored 631.809 million weekly impressions in week 12 which was 13.1 per cent lower than the 727.081 million weekly impressions in week 11 of 2018. Rishtey Cineplex topped BARC’s list of top five Hindi movies channels in HSM (U+R) and HSM (R) and was among the top five Hindi movies channels in HSM (U). The grand finale of the Nidahas Trophy was the most watched Hindi movies programme during primetime in HSM (U+R) and HSM (R) and the second most watched Hindi movies programme during primetime in HSM (U). Further, the programme Howzzat based on the Nidahas Trophy was the third most watched Hindi movies programmes in HSM (U).
At seventh place in week 12 of 2018 was SPN’s Hindi movies channel Sony Max with a 15.4 per cent increase in viewership of 594.219 million weekly impressions as compared to 514.705 million weekly impressions. The channel was ranked tenth in the previous week in BARC’s across genres list. Sony Max was ranked second in BARC’s top five Hindi movies channels list in HSM (U+R) for week 12 of 2018, it was ranked first in HSM (U) and was ranked fifth in HSM (R). The WTP of Hindi feature film (HFF) Tiger Zinda Hai on Sony Max was the second most Hindi movies programmes during primetime in HSM (U+R), was the most watched Hindi movies programme during primetime in HSM (U) and was fifth most watched Hindi movies programme during primetime in HSM (R).
At eighth place in week 12 of 2018 in BARC’s list of top 10 channels across genres list was Viacom18’s flagship Hindi GEC channel Colors which had a 3.5 per cent increase in ratings to 588.459 million impressions from 568.826 million weekly impressions in week 11. Colors had the same rank (eighth) in week 11 of 2018. The recently launched drama Bepanaah on Colors was the fifth most watched television programme during primetime in HSM (U) during the week under review.
At ninth rank was Zeel’s flagship Hindi GEC Zee TV. The channel saw a 4.1 per cent decline in ratings and a fall of two ranks in week 12 as compared to week 11 of 2018. Zee TV scored 581.721 million weekly impressions in week 12 and 606.459 million weekly impressions in week 11 of 2018. Zee TV was also ranked third in BARC’s list of top 10 Hindi GEC’s in HSM (U). Kumkum Bhagya and its spinoff Kundali Bhagya were the third and second most watched Hindi GEC programmes during primetime in HSM (U+R) and the second most and most watched programmes in HSM (U) respectively.
At tenth place was Star Maa with 554.986 million weekly impressions in week 12 of 2018. Besides the WTP of TEFF MCA, Kumkum Puvvu aired on the channel was the third most-watched Telugu programmes during primetime in AP/Telangana.
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