MUMBAI: After announcing Memory Makers as this year’s theme, the PromaxBDA India show have begun registrations for their much sought-after BOOTCAMP, THE TIME [V]ACHINE to be held on 22nd May, Day 1 of the PromaxBDA India 2018 at the Indian School of Design and Innovation, Mumbai.

THE TIME [V]ACHINE offers to be a unique drill where three hardcore creative geniuses come together and dive into the technicalities of creating promos that are versatile and relevant for all platforms.

Rob Middleton has been the force behind shaping Asia’s promo gene pool-training, running and pushing promo teams everywhere to become world-class and evolving to a multi-platform audience base.

Arnab Chaudhuri is the director of the 2012 Indian Disney animated feature 'Arjun The Warrior Prince'. Having worked with multiple TV works, Arnab now runs his own production shop-Banabo.

Pete Bishop has directed commercials for Coca-Cola, Duracell and other leading brands and has created idents and broadcast design for amongst others, MTV America, Hallmark, Nickelodeon, Disney, Star TV and Channel [V].

All three had worked together and created ground-breaking stuff for Channel [V] and will now join forces again to teach the delegates useful tips and tricks to take on the digital world and thrive.

Speaking about the Boot Camp, Conference Chair, Raj Nayak said, “The trend shows that our viewers love to consume long format content on television and go on digital for shorter formats. Hence there is room for both mediums to co-exist. It’s a healthy sign that content consumption overall is growing. With more content being created and more emerging platforms, discoverability of content is going to be of utmost importance and therefore the role of promos become even more substantial."

PromaxBDA represents more than 10000 companies and promotion and marketing professionals at almost every major media organization.

The Tier 1 rates for the BOOTCAMP are applicable till April 29th, 2018 so hurry and register !