MUMBAI: In the fast-paced urban life its a luxury to have healthy delicious home food at all times. Meal Of The Moment has launched a new digital TVC for 2018 in an ode to all those people in Mumbai who have left their homes to build on their dreams. It is titled ‘Mumbai Stops For MOM’. 

The ad film has been conceptualised and developed by creative agency Gramini Media, India. The campaign will run across Facebook, Instagram and YouTube.

The film beautifully makes a simple point that even on the busiest day, we always find time for home. The film sets out showing the chaotic life of Mumbai everyday. Under the chaos lies a symphony that beats like the heart of Mumbai. But however busy people here get, they still stop to answer when Mom calls. The film tunes itself into the life of a girl who has moved into the big city.

M.O.M Meal Of The Moment co-founders Prateek and Mugdha Bhagchandka say, “In many ways this video will introduce our brand to consumers so we wanted to portray what the brand truly stands for, which is making everyday meal moments special with mom’s love! The beautiful relationship mothers share with their children - young and old - and how that love and care manifests itself through food most often.”

Gramini Media creative director Kuber Sarup adds, “It was definitely exciting to work with a brand with the potential to transform the Indian RTE market, but more than that it was really a privilege working with the brand team who understand the nuances and needs of what the customer wants.”