MUMBAI: Zee Entertainment Enterprises (Zee) is all set to launch its Malayalam entertainment channel after successfully establishing itself in Tamil, Telugu and Kannada markets of the South region. The channel is already on a roll and has roped in Deepti Sivan as business head. A source close to the development confirmed the news to Indiantelevision.com.
Sivan comes from a family of creative professionals and has done many challenging assignments in radio, television and film industry in a career spanning around 20 years.
Zee Malayalam is in the process of finalising its content line-up for the launch and has already acquired the satellite rights of recently launched Malayalam movies such as Hey Jude, Aadu 2 and Diwanjimoola Grand Prix. At present, the channel is negotiating with many upcoming movie titles.
Sivan has graduated in law and with an MBA in entrepreneurship and has donned many hats such as director, producer, production designer and station director of a radio station to a channel head at a television network. Her forte is media strategy, idea generation, content development, brand identity and expansion.
Prior to joining Zee Malayalam, Sivan was associated with Tripod Entertainment as executive producer. She was the channel head of the Sun Network's Malayalam GEC Surya TV for two years. At Red FM, she played the role of regional station director for all stations across Kerala for more than three years.
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