MUMBAI: Celebrating the holiday season, Eros Now, the cutting edge digital over-the-top (OTT) platform from Eros International plc, a leading global company in the Indian film entertainment industry, has announced the launch of Lakhpati Contest. Lucky winners stand a chance to win Rs. 1 Lakh everyday for a period of 30 days as part of the promotions which begin today.

In a very easy to participate format where the lucky winners literally get paid to enjoy watching the platform’s entertainment content, viewers can download the Eros Now app or register on the website and update their profiles while they watch their favourite movies and shows. The contest is open for free registered users as well as premium subscribers. Post accepting the terms and conditions on daily basis, registered users will have to watch atleast 60 mins of movies and shows from Eros Now’s vast content library while the Plus/Premium users need to watch atleast 30 mins to qualify for the Lakhpati contest.

To ensure there is no bias or human intervention in the entire process, the winners will be selected by a computerised draw and  the process shall be overseen by third party auditors appointed by the Company.

Registered users can enter the contest once every calendar week (Mon-Sun) ) and Plus/Premium subscribers can play every day. 

Commenting on the initiative, Eros Digital, CEO, Rishika Lulla Singh said, “At Eros Now, its a constant endeavor to engage our customers in a wholesome experience and what better initiative than the Lakhpati contest to double the entertainment quotient and bring in more cheer for our subscribers this festive season.”

The contest is open to viewers in India. For rules and regulations log on to www.erosnow.com