MUMBAI: Opel/Vauxhall, the British automobile company, has bought a new agency on board to handle its media mandate. Starting January next year, MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel/Vauxhall.

“During the presentation of our plan for the future, PACE!, two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018”, says Opel Automobile GmbH managing director sales and marketing Peter Küspert.

“MediaCom is delighted to have earned the opportunity to apply its unique expertise and scale to Opel/Vauxhall in the years to come. These two brands, alongside Peugeot, Citroen and DS, are some of the most revered and historic in the automotive industry. We are very excited to have the opportunity to drive their global growth.” says MediaCom Worldwide chairman and CEO Stephen Allan.