MUMBAI: Mullen Lintas Bangalore has created a series of campaigns for QuikrJobs targeted at entry-level white collar (nurses, sales, BPO) and blue collar jobs (security guards, warehouse executives, receptionist or delivery boys).

Quikr chief marketing officer Vineet Sehgal says, “With 1 crore + active candidate profiles and over 500 job roles, QuikrJobs is the largest candidate database provided by any job portal in the entry-level and blue collar hiring space in India. We wanted to amplify this message to the businesses that are looking to hire through the year and also bring alive the quirkiness of our brand through this communication.”

Entry-level recruitment (blue and white collar talent) is a challenge in sectors such as BPO, sales, logistics, fulfilment, etc. There is a high demand because these sectors are currently experiencing high growth and churn especially since the talent pool is limited. Businesses that operate in these sectors are facing the problem of not only hiring the right talent, but also the lack of specialised manpower consultants who can help fulfil their demands.

Addressing this issue, Mullen Lintas in its latest three film campaign, highlights the ease of hiring workforces in manufacturing, call centre and banking through QuikrJobs. Each film uses an interesting visual device, like cracking your knuckles, having hiccups and sneezing to convey how simple and quick it is to hire talent on the platform. Through this campaign, the platform is positioned as the one window for businesses to spot and recruit the right talent.

Mullen Lintas national creative director Shriram Iyer adds, “Recruitment simplified was central theme around which we have built the entire campaign. Simple visual actions that convey speed and ease of finding talent makes the films light hearted and memorable.”