BENGALURU: Nachiket Pantvaidya’s success with Balaji Telefilms’ OTT platform ALTBalaji has led to his elevation as Balaji Group COO. He will continue to remain CEO of ALTBalaji.

Commenting on the appointment Balaji Telefilms managing director Shobha Kapoor said, "Nachiket joined ALTBalaji nearly two years ago and has successfully created a strong and valuable B2C brand at ALTBalaji. He brings strong leadership and management skills and will now work closely with the television and movies business to help transform the company as we now work to reach Indians globally across multiple screen formats. We wish Nachiket the very best and look forward to bringing together all our collective strengths and expertise to create value for our shareholders.”

Pantvaidya joined ALTBalaji in 2015. The Balaji OTT platform soon climbed to new heights after its launch in April 2017.

Balaji Telefilms claims that ALTBalaji has been ranked as the third best video streaming app by revenue in the latest App Annie survey. The company claims that the app has been downloaded 8.9 million times and that it is available globally and on all the leading OS.