MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) celebrating its 25-year milestone, has unveiled new logos for its Telugu channels, Zee Telugu and Zee Cinemalu.

Zee Telugu’s new logo represents the transition that the channel will undergo in the upcoming months with the introduction of never seen before content formats and a blend of fiction and non-fiction shows for Telugu audiences around the world. Zee Cinemalu’s new logo highlights the varied content and movie options that the channel will be airing to establish itself as a leading entertainment destination.

As the first channel from the Zee bouquet to foray into Southern India, Zee Telugu sets itself apart with its positive narratives which inspire viewers. Furthermore, characters such as Bhoomi from Mutyala Muggu and Samantha from America Ammayi who are aspirational and progressive, yet rooted in traditions and culture, reiterate Zee Telugu’s philosophy of being contemporary while remaining culturally entrenched. Koncham Touchlo Unte Chepta, a celebrity talk show-cum-game show is one such example that has been a first in the Telugu GEC industry.