MUMBAI: Tata Sky has rolled out its #RecallBengal campaign on the occasion of Durga Pujo. 

This first ever digital-only campaign will celebrate Bengal’s rich and vibrant culture by capturing and documenting the folk art indigenous to the Bengali community based across the country.

Tata Sky will showcase specially shot AVs of Baul music, Santhal dance, the ancient scroll painting art of Patachitra, and the well-known one-man theatre act Bohurupee on their digital platform Tata Sky Blogbuster. The content will also be available across Tata Sky’s digital platforms, Facebook and Instagram pages and YouTube channels. Subscribers will also be able to indulge their love for Bengali culture by tuning in to Channel 100.

Tata Sky’s chief communication officer Malay Dikshit said, “Tata Sky has always brought about entertainment with relevant festivals -- be it Onam, Lodi, Uttarayan or Durga Pooja. We have seen immense loyalty to our unique proposition. #RecallBengal campaign is not only targeted to connoisseurs of Bengali heritage but also gives the audience across India, a chance to enjoy the captivating art forms.” 

Viewers can feast on this cultural treat till the festival culminates on 30 September.

· #RecallBengal Teaser: https://youtu.be/oeWZ5j5CQJ8

· Baul Teaser:https://www.youtube.com/watch?v=LrSL5PiPUNw

· Santhals: https://www.youtube.com/watch?v=hf93S9S_Vkw

· Patachitra: https://www.youtube.com/watch?v=VDLWc_Dkldk

· Bohurupee: https://www.youtube.com/watch?v=J1-vJVEF9g0

· Baul Music: https://youtu.be/u9fmwNmS0e4