MUMBAI: Smartron has appointed BBH (Bartle Bogle Hegarty) as its creative strategy and advertising agency partner after a multi-agency pitch. The agency’s Delhi office will execute the integrated creative strategy for the brand across media.

The brand developed and recently unveiled the revolutionary tronX which is an intelligent and assistive AI + IoT platform that connects a range of devices, sensors and systems to the core to offer personalised experiences, services and care to consumers across home, health, infrastructure and personal verticals. After the launch of tbook, tphone and smartphone in the last year and a half, the company is looking at launching more than 8-10 products across categories.

Smartron VP sales and marketing Amit Boni said, “We firmly believe that a team which truly understands the nuances of the business is the right partner to work with. With their global teams and their ability to cross-pollinate ideas effectively, we think BBH will be able to bring our consumer-centric IoT story alive."

BBH Delhi general manager Shreekant Srinivasan said, “Smartron has a vision to not only change the way people interact with technology but also change the way the category has been communicating with the consumers."

BBH Delhi strategy director Ankit Singh said, “Communication will play a crucial role in making people adopt the IoT way of living." BBH Delhi executive director Vasudha Misra said, “To build a brand from ground up is a great opportunity. Looking forward to creating a brand that sets the benchmark for the category.”