MUMBAI: Starcom, in a significant development, has won the media business of Godrej & Boyce and will handle their appliances, furniture and securities portfolio. The mandate covers all media other than digital. The business was won as part of a highly competitive media review.

Godrej & Boyce is the holding company of the Godrej group that also operates across 14 diverse businesses. Starcom, a part of Publicis Media, partners with the leading marketers and brands, including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung and Visa.

Says Starcom India Group CEO Mallikarjun Das, “It’s a privilege to partner with Godrej & Boyce. Starcom is known for powerful transformative thinking and data-driven, tech fuelled media experiences. Starcom will put in the best of ideas, talent and resources for Godrej & Boyce and help them forge new and greater connections with consumers. As they continue on in their expansion plans, we look forward to bringing in rich returns on their media investments.”