MUMBAI: DishTV has joined hands with the e-commerce giant Flipkart to bring to its customers a hassle-free connection. With this association, DishTV becomes the first DTH service provider to be listed on Flipkart.

As part of this collaboration, for a limited period, users of Flipkart, which was voted as one of the most popular e-commerce brands in India by RedSeer report, will get an opportunity to grab offers from DishTV on their new connections.

Dish TV India senior vice president-marketing Sukhpreet Singh expressed, “Through this move, the company aims to integrate and connect the tech-savvy consumers to entertainment services on a platform which is dynamic."

Flipkart senior director - electronics Hari Kumar said, "Of the total cable and satellite base of 169 million, 47 million are non-digitised households. So, there is a huge opportunity with the existing customers itself. With the TV installations expected to double over the next five years, we see a significant upside in making DTH services available at the customers' doorstep."