MUMBAI: The CK Birla Group has appointed Swati Bhattacharya as the group brand and communication head.

Bhattacharya is responsible for the group’s communication and brand strategy and will help shape the company’s narrative as it moves towards the next chapter in its story of value creation.

Bhattacharya comes to CK Birla from General Motors India, where she had served as the vice-president of corporate communications. She was earlier vice president - corporate relations, public affairs and branding with Ingersoll Rand and head of corporate relations at Agilent Technologies prior to that.

Bhattacharya said, “The group’s enriched legacy and strong commercial footprint has delivered outstanding growth and value for its stakeholders. I look forward to building upon that legacy and reputation.”