MUMBAI: There is a new kingpin in news town. Amidst all the crowing about who's No 1 in television news, the Hindi language news channel ABP News has been declared as a definitive leader amongst all Indian publishers active on Facebook (FB) by Delhi-based online performance and analytics company Vidooly. The channel notched up 23.50 crore views for the videos it published on its FB page in the Vidooly Facebook Publishers report for July 2017. In the process, it beat back Aaj Tak to the second spot with its 23.45 crore views.
Since video is an important part of the Facebook experience,the news network came up with a unique video strategy for FB - the first-ever FB Live news bulletin.
Apart from being one of the preferred destinations for political news with more than three million video views covering politics as a genre, the news channel has also been a thought leader when it comes to TV programming. Video content on Viral sach, Ghanti Bajao, Jan man and Saas Bahu aur Saazish are some examples of its exemplary programming line-up.
Says the news network's COO Avinash Pandey: "Since Facebook viewers now watch an incredible million hours of video every day so we intend to continue delivering the most interesting news content with real time update to keep viewers ahead , thus justifying the brand tagline ‘’Aapko Rakhe Aage.’’ We are excited to achieve this number and will continue to lead the charts like always."
ABP digital umbrella - ABP Live is even bigger now with the increasing number of fans on FB, YouTube, Twitter thus leaving the competition well behind. There is no doubt that they are now one of the leading content destination online.
ABP Live,the digital arm of ABP News Network has eight web portals in six regional languages - Hindi, English, Marathi, Gujarati, Bengali and Punjabi. For news on the go, ABP News also has an award-winning mobile application that integrates all their language sites.
ABP says: ABP News Network is one of the fastest growing digital network worldwide since its inception in December 2013. Its remarkable growth can be gauged by the penetrative reach of 350 million page views and 30 unique visitors as per Google Analytics.
