MUMBAI: After beating all leading news channels by a huge margin as per BARC India data since the week after it was launched on 6 May, the curiosity factor of Republic TV seems to be waning in the last couple of weeks.

Last week (BARC week 29), the second position-holder -- Times Now -- was behind Republic TV by 130 Impressions (000s) sums after gaining 135 Impressions (000s) as compared to BARC week 28. Now, the gap has been reduced to just 2 Impressions (000s) sum this week (BARC week 30). 

As compared to the what the editor calls itself 'David' Republic TV's 1074 Impressions (000s) sums, the 'Goliath' Times Now this week is trailing at 1072 Impressions (000s) sums.

At the third position, with a wide gap, stood India Today Television bagging 374 Impressions (000s) sum closely chased by the two channels NDTV 24x7 and CNN News18 at fourth and fifth positions respectively with 360 Impressions (000s) sums and 354 Impressions (000s) sums.

It remains to be analysed whether it is the result of the choice of content, the effective presentation or the distribution strategy that is at work. Whether Times Now would reclaim its long-standing leadership position next week is a moot point.

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