MUMBAI: FremantleMedia International has appointed Katrina Neylon as the executive vice president - global content.

Neylon will manage the existing global content team and oversee the acquisition strategy for all scripted and non-scripted programming for FremantleMedia International (FMI) with the aim of generating strong commercial returns for all partners.

Working creatively with a mix of third party and in-house producers to invest, develop and acquire content, Neylon and the team will continue to source top-quality programming from around the world to build and complement FMI’s current pipeline. Joining the company next month, Neylon will report to the FMI CEO Jens Richter.

Richter said, “With a standout reputation, in-depth industry knowledge, as well as fantastic producer relationships, Katrina is the ideal executive to lead our global content team. Katrina’s extensive experience of complex deal-making and commercial acumen will be key to continuing our business growth strategy.”

On her appointment, Neylon said, “FremantleMedia International has an established reputation for high-end quality content and I look forward to working with the team to build upon their ambitious plans of working with the best producer and writer talent in the business.”

Neylon joins FremantleMedia from Studio Canal where she held the position of EVP of international sales and marketing, and oversaw the global sales strategy for Studio Canal’s extensive TV production slate and drove global and multi-territory deals. Prior to her position at Studio Canal, Neylon was the SVP of sales, EMEA, at Shine International where she managed the EMEA sales team. Neylon has also held sales and management roles at Disney ABC International Television and Twentieth Century Fox International Television.