MUMBAI: Ashok Venkatramani, the former CEO of ABP news Network, has joined Chrome Data Analytics & Media Private Limited as a director in a consulting capacity. He brings with him an experience of over 25 years in sales, marketing and general management roles in the FMCG and broadcasting sectors.

Chrome DM has been a pioneer for over eight years in broadcast distribution audits and primary media research in India. Over the years, the company has built strengths across big data and primary consumer research & analytics. In his role, he will be working closely with the group’s leadership team.

Chrome DM has recently launched a new “Consumer & Market Research Services” vertical.

This business vertical leverages Chrome’s nationwide field force and proprietary technology tools for primary consumer research. Within a short span of six months, it has already bagged accounts of leading brands & a wide spectrum of clients. Venkatramani’s engagement would further strengthen this initiative. While he would be based out of Mumbai, he would be equally involved with the Delhi team.

“Chrome has witnessed unprecedented growth over the years, and is today an accepted currency for over 600+ TV channels,” said Venkatramani.

Commenting, Chrome Data Analytics & Media founder & managing director Pankaj Krishna said, “As a young company, Ashok’s years of experience make for the perfect fit for us. He has been the driving force in his previous roles at Unilever and ABP, and we’re looking forward to the value he will add with his inputs.”