NEW DELHI: For most Indians past forty, the first image that comes to mind when thinking about television is the Doordarshan logo that evokes nostalgia and it is only the younger generation that associates TV with other private channels.

With an aim to reach out to the GenNext, the Government has decided to have a new logo, and has opened up this for open competition.

The present logo, which was originally drawn in 1959 when Doordarshan first began its broadcasts from 15 September that year, resembles an eye which appears apt since TV is all about attracting eye-balls.

And although the accompanied music has undergone some minor change, it also generally remains the same – steeped in classical music.

But seeing the need to connect a whole new generation of youth with DD, a contest has been announced.

And although the last date for the contest is 13 August 2017, around 650 entries have already been received. The winning entry will get a prize of Rs 100,000.  

The aim should be that the new logo, while recalling the strong nostalgia associated with the DD brand, should reflect the aspirations of new India.

As Prasar Bharati CEO Shashi Shekhar Vempati has said, "children of liberalisation who have not grown up with Doordarshan."

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