MUMBAI: BMW India has appointed Lodestar UM as its strategic media partner. Effective 1 July, 2017, this mandate will include media investment and strategic planning in print, television, online, out of home (OOH) and radio.

Vikram Pawah, President of BMW Group India said, “We are looking forward to work with Lodestar UM to further build the BMW India brand with new initiatives that are based on strong local insight and innovative ideas. The Lodestar UM team has impressed us with its great strategic media approach and buying efficiency, and we look forward to a wonderful working relationship with them.”

Nandini Dias, Chief Executive Officer, Lodestar UM India, said, “UM handles the BMW account globally in more than 44 markets and we are delighted that this mandate has now been extended to India. This automobile behemoth is one of the leading global brands in the luxury car market. The media mandate is a validation of our global philosophy of better science and better art that delivers better outcome to our clients, in the media moments that matters the most.“