MUMBAI: Airtel Digital TV, the DTH arm of India’s largest telecommunications provider, and Dominiche, India’s first MCN catering to the DTH & OTT ecosystem, has announced the launch of Astrovaani, a 24X7 ad-free, subscription-based video on demand (SVOD) astrology channel. This is the first time that Indian viewers will have access to on-demand, round the clock, cable content focused on astrology.

The service is available to Airtel DTH users at an introductory price of Re 1 for first 15 days. After which subscribers can access the channel for a nominal Rs. 39 month. To activate the service, Airtel DTH subscribers can give a missed call to 9109121114.

Astrovaani will showcase a variety of astrology techniques and practices including Tarot, Vastu, Feng Shui, Palmistry, Numerology, Healing, Face reading, Aura reading as well as Runes. Also, the programming will cover astrological accessories such as gems & precious stones, rudraksh, yantra, and lal kitaab, among other things. Predictions on Astrovaani will be made by prominent names in the field of astrology including the likes of Munisha Khatwani, Bejan Daruwala, Roop Lakhani, Neel Choksi, Swami Jaganath, Eeishaa Nisha, Ssanket Jayant Popat, Bhavesh Dave, Payal Agarwal, Pooja Shirasi, Amit Lamba, Shiv Prakash, Sharmila Mohanan, Smita Mehta, Hittesh Morjaria, Kashmira Elavia, Kirti Seth, Rasesh Shah, Smriti Panchal, Tamana C Bhatia, Biindu Khuraana, Dimple Luniya, Dr. Jyoti Jhangiani, Sarmistha, Neeta Singhal, Naqqiya Jarwalla, Dr. Prem Gupta, Sangeeta Jhangiani, Jyotsna Kapoor & many more.

Airtel Digital TV CMO Sriram Sundresan said, “Indians have shown an appetite for content related to astrology and this service will offer them easy access to the latest related in the genre and will go a long way in answering their questions on the subject."

Dominiche MD Utpal Vaishnav said, “As part of our endeavor to constantly make unique and compelling content available to the DTH ecosystem, we have curated and produced the Astrovaani channel. The genre has the capability to drive a lot of viewership in India. The Astro genre also fills a significant void. Astrovaani features the best Indian astro experts, Dominiche has covered this genre most comprehensively by exclusively signing up over 350 top experts and creating over 500 hours of program content.”