MUMBAI: Star Gold has always pushed the envelope not only with content but also engagement with the viewers.

To announce its association with of the most anticipated film of the year, Tubelight, the channel undertook a massive initiative #StarGoldKiTubelight, where the channel launched the trailer of the film exclusively for fans outside megastar Salman Khan’s residence at Galaxy Apartments on 25 May. As an acknowledgment of this one-of-a-kind initiative, Salman Khan surprised his fans by reciprocating the love & adulation of the huge number of people that gathered outside his home.

“We have worked with Salman Khan across multiple movies over the years and have a great partnership with him. For the release of Salman Khan’s most anticipated movie of the year ‘Tubelight’, we wanted to do something special. With #StarGoldKiTubelight, we would like to reinforce our promise, to viewers as well as trade partners, of bringing the biggest blockbuster films of Indian Cinema to their home screens. We strive to ensure that we engage our audiences not just with our films but also with the stars themselves”, said Star India Hindi movie business general manager and executive vice president Hemal Jhaveri.

From the makers of ‘Bajrangi Bhaijaan’, ‘Tubelight’ is all set to break every box office record when it releases on 23 June and every Salman Khan fan is excited and is eagerly awaiting its release.