MUMBAI: Amagi Media labs has added Colors Kannada and Colors Marathi to its expanding bouquet of channels offering geo-targeted advertising solution.

This partnership will offer advertisers an opportunity to market region-specific products, communicate regional offers and promotions, and increase the share of voice by targeting markets such as Bangalore and rest of Karnataka, and Mumbai and rest of Maharashtra. With this addition, Amagi’s channel strength has increased to 18 channels across entertainment, news, movies and music genres.

Viacom18 regional channels sales senior VP Bikash Kundu said, “The partnership with Amagi will enable our national, regional, and new advertisers to reach region specific audience with targeted messaging in a cost-effective manner.”

Amagi Media Labs co-founder Baskar Subramanian said, “We anticipate an incredible scope for growth of geo-targeted TV advertising in the country."