MUMBAI: After shutting down its Mumbai operations, the global internet and technology conglomerate LeEco's director - content marketing for India Divya Dixit has joined Zee Digital Convergence as the head of marketing.

It is learnt from a source that Dixit will report to Zee Entertainment Z5 India business head of digital Archana Anand.

Dixit will lead digital marketing (online, mobile, app and VAS) for dittoTV and OZEE, the OTT offering from the stable of Zee Entertainment Enterprise.

With 18 years of experience and having worked in a mix of marketing and building brands across multiple industries of retail, broadcasting, telecom and music, Dixit has managed teams up to 40 people and budgets in excess of INR 100 crore.

Before joining Zee, she was a part of LeEco for almost a year before the company started curtailing operations and eventually shut Mumbai operations.

Having had many feathers in her hat, Dixit was the head of marketing in Percept Live from April 2014 – March 2016. She created merchandising and space selling categories at Barista, launched a telecom brand at Tata Docomo, new business channel at UTV Network and created new IP at Saregama, etc.