MUMBAI: In a step to further strengthen its position as a music channel, Star India’s Channel V has launched Only On V. The platform plans to offer differentiated content akin to the tastes of the new generation which enjoys both Indian and international music.

Through Only on V, the channel aims to bring to its viewer’s exclusive music videos from Indian and International artists, international music festivals and concerts.

“When we launched last year we promised to give a unique music television experience to the new generation, Only on V is our effort to do something new in the category by bringing fresh content to the mass medium of television. We will continue to curate more exclusive music content for growing viewers,” a Star India spokesperson said.

Sanam will be the first big offering under the umbrella of Only on V which is launching on 1 April. The property also marks the band’s original compositions debut on television. Commented the band, “This is the first time that our original compositions will be aired on television. Channel V is known to be disruptive when it comes to its programming, and the viewing experience is completely surreal. We are looking forward to reach out to the TV audience and bring to them our original music."

Television’s outreach is extensive and Channel V aims to tap into this wide audience by bringing to them quality music content making the viewing experience more enjoyable.