MUMBAI: Starcom, a part of Publicis Media India, has, in a significant development, appointed specialist Navin Lalchandani as the vice-president of its media buying operations.

Starcom, a renowned media communications agency, partners with the world's leading marketers and new brands, including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung, Visa and more.

Lalchandani moves from Carat Media Services, Denstu Aegis Group and will steer media buying operations for all offline media, namely television, print, radio and cinema across the Starcom offices of Mumbai, Delhi and Bangalore.

Starcom India Group CEO Mallikarjun Das says, “Navin is talented and versatile and comes with the rich experience of having bought media for some of the largest marketing organisations such as Mondelez, L’Oréal and Vodafone. Navin brings in an amalgamation of buying skills spanning across media and has the smarts to work in Starcom’s data-predicated media product. He will drive a buying culture that is about best-of-class in rates, rigour, fair play and trust.”

Lalchandani says, “I believe in long-term, sustained partnerships and this has certainly been the case in my career span. I began my career with media planning for Marico and it has been a greatly rewarding and exhilarating journey since then. The decision to join Starcom was easy, considering its body of good solid work, for marquee brands and its reputation of being a future-facing, high-growth agency. In an age of proliferation of channels and offerings, a sound media strategy makes all the difference to business goals. I look forward to delivering genuine value to Starcom’s clients.”

Lalchandani’s previous spans media buying firms such as GroupM’s Maxus and Madison Media.