Photographs along with Social Media had been a potent combination in today’s digital world as influential mediums to spread awareness and ensure Good Governance, Information and Broadcasting Minister M.Venkaiah Naidu has said.

The ‘Selfie with Daughters’ campaign launched by Prime Minister Narendra Modi came out to be a powerful instrument of social change. This way of posting photos created a powerful impact on societal behaviour and ingrained cultural traditions.
The Minister was speaking at the 6th National Photography Awards ceremony here, in the presence of Minister of State for I and B Rajyavardhan Rathore and Ministry secretary Ajay Mittal.

On the role of fast changing technology in communication domain, Naidu said the Internet had brought out the resurgence of visual image into our everyday communication. Digital cameras and cell phones with integrated cameras have generated an explosion of images into everyone’s lives. Social Media has provided a new platform to people to Share, Communicate and inform through photographs.

Naidu conferred the Life Time Achievement Award to eminent photographer Raghu Rai, Professional Photographer of the year award to K K Mustafah and Amateur Photographer of the year award to Ravinder Kumar.

The theme for this year’s awards for Professional category was “Skilled India”, while in the Amateur category the topic was “Swatch Bharat”.