MUMBAI: CNN-IBN has appointed MindShare as its agency of record. MindShare will provide a complete communication solution for the channel, which was launched on 17 December.

CNN-IBN director marketing Dilip Venkatraman said, "We are happy to formally announce MindShare as our media agency. MindShare is known for its expertise and innovative strategies. We would definitely leverage their market expertise to build brand CNN-IBN."

MindShare South Asia managing director Vikram Sakhuja added, "News is one of the most vibrant sectors in media today. And we are delighted to have the opportunity to partner with CNN-IBN."

Mindshare New Delhi general manager Sundar Raman added, "At a time when news channels have become large businesses, we are certain that we will be able to build a distinctive media brand in the relatively cluttered news sector."

Global Broadcast News (GBN), a TV18 Group Company, is a 74:26 joint venture between the TV18 Group and Rajdeep Sardesai, Sameer Manchanda and Haresh Chawla. GBN's charter is to launch channels in the general news space under the editorial leadership of Sardesai.