MUMBAI: B.A.G Films & Media Ltd plans to invest Rs 2.70 billion for the four channels it proposes to launch as part of its strategy to diversify into broadcasting business from just being a pure content company.

B.A.G Films will launch two news channels, says managing director Anurradha Prasad. For the Hindi news channel, it has roped in Aaj Tak director news Supriya Prasad.
"We plan to invest Rs 2.70 billion for the four channels. We expect to launch the Hindi news channel by November. Supriya Prasad is joining us as director - Hindi news," says Anurradha Prasad.

The lifestyle channel could be launched during the same time while "Bliss" will be all about mind, body and soul which will roll out later.

The two segments are being housed under two associate companies, B.A.G Newsline Network (P) Ltd and B.A.G Glamour (P) Ltd. While the news channels will be under B.A.G Newsline Network, the non news venture will be in B.A.G Glamour.

B.A.G Films has already applied for uplinking facility with the information and broadcasting ministry to launch channels in news and non news category.

The company will have its own distribution team. "We are in the process of hiring the distribution head," says Anurradha Prasad.