MUMBAI: The global sportswear brand has announced the signing of Indian cricket captain and sports icon Virat Kohli as their global brand ambassador. Virat, who is among the best ever Indian cricketers, joins the the brand’s growing portfolio of world renowned athletes. The partnership between Virat and Puma is a landmark eight years long association, which will see them work towards transforming the sports and fitness ecosystem in India.

According to media reports, Kohli has signed the deal for Rs 110 crore.

As part of this exclusive association Virat will work closely with Puma in developing a line which will include cricket, fitness and Sports Style. The merchandise will include footwear, apparel and accessories. The collection will carve a niche for itself with Virat’s signature style amalgamated with his fashion sensibilities targeted to the Indian youth. This range would be launched in the autumn winter season this year.

Puma India MD Abhishek Ganguly said, “Virat has been credited with reshaping the role of a sportsman today; emphasizing the importance of fitness across all sports thus endorsing the ethos of the brand."

Kohli said, “I am impressed by the way Puma has gained popularity and market leadership in India in a very short period of time."