MUMBAI: Shemaroo Entertainment Ltd, one of the leading content houses appoints Subhash Somani to head DTH business for the company. Prior to joining Shemaroo Entertainment Ltd, he was working for Videocon d2h as Senior Manager – Content. In Shemaroo Entertainment, he will be responsible for driving the scale of business to next level. He will be primarily looking into Content Strategy, Business Development & Revenue. Also, he will lead & manage strategic partnerships with broadcasters/studios and will be playing key role in new initiatives & launches.

Somani has over seven years of experience in diverse roles in Media & Entertainment sector. In his last tenure with Videocon d2h, he was primarily involved in content acquisition and launch of new value added services (VAS) for d2h platform.

Shemaroo director Hiren Gada said “Subhash is a part of the DTH industry since its nascent stage and has deep understanding of the market. With an addition of new perspective and experience in the team, we believe, we will be able to leverage the platform to the fullest.”

Somani shared his thoughts, “Now when Shemaroo is expanding its DTH services, we plan to leverage the trust value it has created in the partners and consumers. We are at cusp of opportunities for DTH business in the country and with a company that has one of the largest content libraries, I believe sky is the limit.”

Shemaroo recently forayed into DTH business and today stands among the leading players in the industry. The company has tied up with all the DTH players including Tata Sky, Airtel Digital, Videocon d2h and Dish TV. Shemaroo offers a bouquet of VAS services on all the major DTH platforms covering multiple genres. These offerings range from devotional services like iDevotion and Sajda to special service tailored to fulfill the needs of bollywood buffs like Miniplex and Sadabahar Hits. It also includes regional services like Relamchhel and Punjabi Tadka.