MUMBAI: Creating a unique blend of Technology and Art, Vivo mobiles and India Art Fair 2017 has come together to showcase the magnum opus of art during the premier art fair starting from February 2nd in the capital, New Delhi. Vivo, the premium global smartphone has collaborated with India Art Fair 2017 as the mobility partner to showcase art collection through its lens. The four-day art fair scheduled from 2–5 Feb, 2017, will showcase pictures clicked by Vivo’s all new V5Plus featuring the first ever 20MP dual front camera with ‘moonlight glow’.

This partnership, will bring out a unique collection of vivid images and showcase art clicked through a lens of a smartphone, opening new avenues. India Art Fair is South Asia’s leading platform for modern and contemporary art and portal to the region’s cultural landscape. Founded in 2008, India Art Fair has become the bedrock of a now booming cultural community with connections to every level of the market.

Sharing his views on Vivo’s association, Vivo India CMO Vivek Zhang said, “We are extremely delighted to partner with India Art Fair 2017 as it displays an array of rich culture under one roof. As a brand our efforts have always been towards constant innovation and now with this partnership our smartphone technology will be used in bringing out the art in a unique manner for India Art Fair.”

“Selfie lovers would indulge in and enjoy the whole new experience of art displayed at the India Art Fair clicked by Vivo V5Plus, which is loaded with megapixels and comes with interesting features like bokeh, anti-shake & face beauty.” – Idris Ahmed, Photographer

Speaking on the association India Art Fair Founding Director Neha Kirpal said, "We are excited to have Vivo India join us as our Mobile Partner for the first time for the 2017 edition of India Art Fair. Technology and arts are becoming increasingly integrated and reliant on each other, not just as a means to promote arts and culture but also as an integral part of the artworks themselves through new media and digital art. As such, it is great to see a mobile brand like Vivo India developing this association. As a supporter of the Make in India campaign, it’s encouraging to see Vivo India's continued commitment to art and design in India through their relationship with the fair and I look forward to seeing our partnership develop.”