MUMBAI: Priyanka Communications has launched a TV commercial for its latest offering ‘Centric Mobile’. Centric Mobiles present an unmatchable value proposition, one that combines best-in-class features with competitive prices.

Strategised and conceptualised by Eggfirst, a Mumbai-based, full-service advertising agency, the film is expected to touch the hearts and minds of consumers. The TVC will be followed by a multi-media campaign.

“Eggfirst presented a very detailed and promising approach to communicate the value proposition of the brand ‘Centric’. We were impressed with their consumer insight, which positioned the mobile with a specific consumer profile. Not to mention the emotional zone through which we wished to connect with our consumers,” says Priyanka Communications director Manish Agarwal.

Eggfirst CMD Ravikant Banka commented, “We are delighted to be given the stewardship of this upcoming brand."