MUMBAI: Panasonic India Pvt Ltd, a consumer centric brand and leader in innovation, has launched its digital campaign #LiveYourDreams campaign. The campaign’s theme revolves around realizing one’s dreams and provides an opportunity to fulfil it by traveling the world.

#LiveYourDreams is a contest which gives a chance to six winners to go for an all-expense paid trip to their dream destination. The winners will receive a gratification of 3 night 4 days all expenses paid trip with a budget limit of one lakh along with Panasonic smartphone to capture their experience.

The campaign urges people to get off their desks and motivates them to work hard to accomplish their dreams and live. The song along with the video justifies the motive of inspiring people. The contest is conducted in two phases, to participate, participants need to register on www.liveyourdreams.club which will be open till 5 January 2017.

Panasonic India business head – mobility division Pankaj Rana said, “While we work hard in our lives, we miss out on small bits of happiness. The campaign will help the youth to unleash themselves from mundane work life and live their travel dreams."

The campaign film ‘Kaagaz Ke Parindey’ has lyrics and visuals which can touch the heart of every millennial who dreams of traveling the world but isn’t able to because of the constraints of the corporate work life. The song sung by Siddharth Mahadevan inspires to spread wings and live your dreams.

The campaign has been conceptualized by Sociowash, a young marketing agency based in New Delhi and directed by Tejender Sharma of Gibbous Films.