MUMBAI: Encouraged by the response to its high definition offering for the soccer World Cup, Dish TV has done a deal with Ten Sports.

The DTH operator will be showing the on-going India versus Sri Lanka series in HD.
 
Ten Sports, part of the Zee Group, has inked a multi-year deal with Dish TV.

"European football will be in HD and many other properties including Indian cricket. Right now this facility is exclusively with Dish TV. But we will be looking at other DTH operators," says Ten Sports CEO Atul Pande. 
 
Dish TV COO Salil Kapoor says that the company received positive traction with its HD feed of the soccer World Cup.

"The big difference to conventional feed is the sound and picture clarity. We are also offering feed in Tamil, Telugu, and Kannada," says Kappor.