MUMBAI: Ten 1 has become the most watched channel in Week 49 (3 December 9 December, 2016), according to Broadcast Audience Research Council (BARC) -- all-India data. The ratings include both the urban and the rural market.
WWE TLC is at the top spot in terms of programs, usurping India’s heroics against England in the fourth test which was played at Wankhede Stadium and was broadcast by the Star Network. The next three positions amongst channels have been taken by Star Sports 3, Star Sports 1 and Star Sports 2 in descending order. Sony SIX stands at the fifth spot in the channel listings.
Looking at the Impressions 000’s garnered, Ten 1 got a whopping 90516, helped by the overwhelming fan frenzy of the WWE. Test Cricket is not a dead form in India, and this is clearly suggested by the ratings. Star Network got a total viewership of 184173 Imp’000s, clearly outweighing the other networks. Sony SIX also got a healthy 22879 Imp’000s, probably due to Spanish football league matches which features both Lionel Messi and Cristiano Ronaldo, crazily followed throughout India.
Talking about programs, WWE TLC led the charts with 2263 Imp’000s, closely followed by Team India’s exploits in the Wankhede Test. The second day of the Mumbai Test got 2241 Imp’000s on Star Sports 3, also garnering 1249 Imp’000s for Star Sports 1, which stood at the fourth position. Sandwiched between both was the first day of the Test – which saw England racing to a strong total, making the one-sided series a little more exciting, with 1861 Imp’000s for Star Sports 3. Ten 1 completed the rankings table, with WWE Raw getting 1246 Imp’000s for the last spot on the table.
With the ISL semi-finals that were held from 10 Dec to 14 December, it’ll be interesting to see how these games impact the rankings and make a presence at the table.